Want to start a cosmetic products business? The first thing you need to do is to find the right product according to it’s capability. Current trends also play a role in determining the success of your product. A wide range of products from skincare, haircare all the way to baby care can be considered.
WHAT SHOULD BE STUDIED BEFORE RELEASING A COSMETIC PRODUCT?
Fall In Love With Your Cosmetic Products
Before you get started, you need to think about what you are going to make. Figure out what functions you want the product to achieve. Is it a cleansing product, a moisturizer, a coloring product, or maybe a combination of factors? Also think about the aesthetic characteristics like color, thickness, clarity and a whole range of possibilities.
You would want a product that you will sell from the bottom of your heart with all honesty. When you sell with honesty, consumers will be able to feel the benefits and advantages of your product. You can answer every question posed by users because you FELL IN LOVE WITH YOUR PRODUCT. You will use your product to make sure your product is effective.
Initial And Working Capital For Your Cosmetic Products
Basically, the costs for creating your product includes raw material costs, packaging, and labelling. Production activities such as mixing and filling of the materials into the packaging do cost as well.
If you have a high working capital, you can start a product that requires physical testimonials which takes longer time to obtain but may expect higher profits.
If you have low capital and working capital, you can start a product that do not require physical testimonials however profits are most likely lower.
Marketing For Your Product
You need to identify how to market your product. It is also closely related to product selection. Products that have physical testimonials are easier to market online compared to products that do not have physical testimonials.
If you are targeting the international market, you have to ensure that your product adhere to international guidelines from formulation to packaging and then the product concept.
If your target is going for local market, you must know your consumer needs in relation to your product for a less friction market penetration.
STILL NOT SURE WHAT PRODUCT IS RIGHT FOR YOUR BUSINESS?
Don’t worry, we have a team of capable consultants to help you find a product that suits your desires and budget at the same time following the market trend. Look for a cosmetic manufacturer malaysia company to help you out.
TCT Nutraceuticals Sdn Bhd is an OEM Cosmetic manufacturer in Malaysia. An OEM/ODM Factory with an extensive R&D team to formulate your products. We are both Halal and GMP Certified together with ISO 9001.