For you to start a cosmetics business, the first thing to do is to find the right product according to the ability and also the current trend.
WHAT SHOULD BE STUDIED BEFORE RELEASING A COSMETIC PRODUCT?
Fall In Love With Your Product
Before you get started, you need to think about what you are going to make. Figure out what functions you want your product to achieve. Is it a cleansing product, a moisturizer, a coloring product, or maybe a combination of factors? Also think about the aesthetic characteristics like color, thickness, clarity and a whole range of possibilities.
The product to be released must be the product you want to sell from the heart and not merely a sale. This is because when you sell with a heart, consumers will be able to feel the benefits and advantages of your product. You can answer every question posed by users because you FELL IN LOVE WITH YOUR PRODUCT. You will use your product and make sure your product is effective.
First Capital And Working Capital For Your Product
Basically, the costs include anything related to creating your product such as raw material costs, packaging, and labelling. It also includes the cost of production activities such as mixing the materials together and filling them into the packaging.
If you have high capital and working capital, you can start a product that requires physical testimonials which takes longer time to obtain the testimonials but higher profits.
If you have low capital and working capital, you can start a product that does not require physical testimonials but lower profits compared to products that have physical testimonials.
Marketing For Your Product
You need to identify how to market your product. It is also closely related to product selection. Products that have physical testimonials are easier to market online compared to products that do not have physical testimonials.
If your target is targeted for international market, you have to ensure that your product adhered to international guidelines from the formulation, packaging and the product concept.
If your target is going for local market, you must know your consumer needs in relation to your product for a less friction market penetration.
STILL NOT SURE WHAT PRODUCT IS RIGHT FOR YOUR BUSINESS?
Don’t worry, we have a team of capable consultants to help you find a product that suits your desires and budget at the same time following the market trend.
Visit our website www.tct.asia for more information.