Understand Your Product

Understand your skincare product.

Product knowledge is an essential tool in sales. Understanding your products‘ features allows you to present their benefits accurately and persuasively. Customers respond to enthusiastic sales staff who are passionate about their products and eager to share the benefits with them.

Question to Understand Your Product

WHAT DO YOU NEED TO UNDERSTAND?

Active Ingredient 

Active skincare ingredients are the ingredients within skincare products that make a difference to the skin. Active skincare ingredients are the key components that address a particular concern on the skin as indicated on the label. Selected vitamins, exfoliating acids, certain hydrators and other elements are examples of active skincare ingredients, which are found in our product line.

From our experience, it is the active skincare ingredients that deliver results based on a specific skin concerns or seeking a positive impact on their skins. Active skincare ingredients carry out the main functions that the skincare is set forth to do. They protect and defend, they treat and they help to boost the skin’s hydration levels. 

Knowing the active ingredients will instil your beliefs and confidence with your product.

Active ingredient

Skin type

Every skin is different. Therefore, it is important to know the major skin types. It can cause a person to get allergies and breakouts if using products that are not suitable for their skin type. You need to know what type of skin is right for your product. 

Different skin type
  • NORMAL SKIN

This skin is neither too dry nor too oily. It has regular texture, no imperfections and a clean, soft appearance, and does not need special care.

  • SENSITIVE SKIN

Sensitive skin is more prone to react to stimuli to which normal skin has no reaction. It is a fragile skin, usually accompanied by feelings of discomfort, such as heat, tightness, redness or itching. This type of skin loses its barrier (or protective) function, making it easy for microorganisms and irritant substances to enter it, and increasing the possibility of having an infection and allergic reactions. It is a delicate skin that needs more care to fight dryness, roughness and its usual appearance. Sometimes, it is referred to as irritated skin instead of sensitive, but these terms are synonymous and there are no dermatological differences between them.

  • DRY SKIN

In many cases, dry skin is caused by external factors such as the weather, low air humidity and immersion in hot water, and it is usually temporary. However, for some people it may occur more often and even be a lifelong condition. Since dry skin can crack leaving it more exposed to bacteria, although in general this is not serious, it may cause other skin disorders, such as eczema, or be more prone to infections if not properly managed.

Dry skin signs and symptoms may vary depending on different factors such as age, health status or their cause. It is generally characterized by a feeling of tightness and roughness. It may also acquire an ashy grey colour, with occurrence of desquamation, itching, redness and small cracks. Cracked skin is usually observed in very dry skin and presents small cracks, which, in more serious cases, may be deeper and even bleed.

Atopic skin is a skin disease characterized by dry skin that leads to desquamation and irritation and causes upsetting symptoms, such as itching. The main cause is genetic predisposition, although other factors may trigger its occurrence or aggravate the condition as well, which may be environmental, allergy, food related and even clothing material.

  • OILY SKIN

Oily skin has a porous, humid and bright appearance. It is caused by excessive fat production by sebaceous glands, and usually determined by genetic and/or hormonal causes. It is frequent in adolescents and young people under 30 years old, and usually related with the occurrence of acne.

  • COMBINATION SKIN

Based on its location, it presents characteristics of both dry and oily skin since the distribution of sebaceous and sweat glands is not homogeneous. The area with more oil is usually the T- zone (forehead, nose, and chin), while the skin on the cheeks is normal or dry.

  • SCALY SKIN

Repeated skin irritation due to environmental factors, such as the sun, wind, dryness or excessive humidity, may cause skin desquamation, which is the detachment of big scales from the epidermis, which sometimes look like fine dust. However, desquamation may also be the result of some condition, such as an allergic reaction, a fungal or staphylococcus infection, an immune system disorder or cancer, and of oncological treatments. In these cases, desquamation is usually accompanied by itching.

  • RED SPOTS

There is a large number of dermatological causes and diseases for the appearance of red spots or rash, including infections, heat, allergens, immune system disorders and medications.

  • SKIN MOLES

Moles are dark dots or spots on the skin that usually appear during childhood and adolescence. They are caused by groups of pigmented cells. In general they are harmless, but it is best to check them with a dermatologist if they change size, shape or colour, or if itching or bleeding occurs, since some may become cancerous.

Benefit 

Product benefits are the things a product offers to satisfy the needs, desires and wants of consumers. They are what consumers hope to get, feel or achieve when he/she uses a product. Product benefits can either be actual or perceived.

  • Actual benefit – these include the performance of the product, its design as well as its cost – effectiveness
  • Perceived benefit include the product popularity, its image or its reputation.
Emotional product benefits

Emotional Product Benefits

When there is talk of product benefits, people think of how a benefit can solve an actual tangible problem. But product benefits can also be emotional linked. Although there are products whose sole purpose is to bring emotional satisfaction to the user, more and more products are looking to provide consumers emotional satisfaction on top of the actual benefit. The businesses that use this kind of strategy win over their competitors and grow faster. If consumers can relate to the emotional benefit from a certain product, then the sales of that particular product will increase.

The benefits come from the active ingredients. If you know the active ingredients, automatically you will know your product benefits. 

It is important to understand your product for marketing purpose and for your consumer information.

Come and visit us, we help you understand your product. www.tct.asia

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