Monthly Archives: January 2026

If you walk into a boardroom today and say “anti-aging,” most people still picture a 50-year-old applying a thick, greasy night cream. But in 2026, that image is officially ancient history. The new face of anti-aging is 22 years old, spends five hours a day on social media, and calls it “Light Anti-Aging”. For Gen Z, waiting for wrinkles to appear is like waiting for your car to break down before changing the oil.

In the competitive landscape of the beauty industry, brand owners are constantly seeking the “next big thing” that combines consumer demand with operational efficiency. While traditional liquid perfumes have long dominated the market, a significant shift toward solid fragrance is currently reshaping the category. For a brand owner, this is not just a trend to follow; it is a strategic opportunity to launch a product that solves the most common headaches in the fragrance supply chain.