Monthly Archives: January 2026

The Strategic Shift: Why Solid Fragrance is the High-Margin Move for Beauty Brands in 2026

In the competitive landscape of the beauty industry, brand owners are constantly seeking the “next big thing” that combines consumer demand with operational efficiency. While traditional liquid perfumes have long dominated the market, a significant shift toward solid fragrance is currently reshaping the category. For a brand owner, this is not just a trend to…

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