Hair care built around your brand

Bring us a brand idea and we build the formula around it. Our in-house R&D lab develops shampoo, conditioner, scalp care and leave-in treatments, and we make them in our factory in Puchong, Selangor. You can start with a small run and scale up once the product sells. We begin with a conversation about your customer and what the product should do for their hair and scalp. From there we make a prototype, adjust it with you, and test it before production. Formulas follow the ASEAN Cosmetic Directive and EU and FDA guidelines, and a database of more than 1,000 ingredients supports our R&D work.

What you can choose

Natural, clinical, luxury, K-beauty, J-beauty, vegan, halal or clean beauty: tell us the direction and we shape the formula to match. We also handle packaging, compliance, production and quality control, so you work with one team from the first sample to the finished product. Our sales consultants can add category analysis, competitor mapping and pricing advice, and our quotes are itemised so you can see what each part costs.

Questions hair care brands ask

How small can my first order be?

It depends on the product. Tell us what you plan to make and we quote from there.

How long does a custom formula take?

It depends on the product. Ask us for a timeline for yours.

HAIR CARE

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